LIGHT PHONE
Imagine a phone that’s just a phone, designed to be used as little as possible. It has everything you need and nothing that you don’t. It texts, calls, has maps, music, and even acts as a personal hotspot— it’s a phone for humans.
INSIGHT
People (myself included) are territorial, almost animalistic, when it comes to their phones.
IDEA
Light Phone is a phone for humans.
Co-Art Directors:
Natalie Castillo & Tessa Conti
Copywriter: Tessa Conti
AWARDS
SHORTLIST// Young Ones// Craft in Video - Visual
SHORTLIST// Young Ones// Craft in Writing
SHORTLIST// Young Ones//Cinematography
GOLD// Dallas ADDY// Television Advertising
DSVC National Student Show// Advertising// Video
Graphis New Talent Annual// Film & Video Advertising Commercial